Easy to start
Cleaning is one of the easiest businesses in Britain to start. That one fact explains nearly everything about the market.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Inspired by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
Cleaning is one of the easiest businesses in Britain to start. That one fact explains nearly everything about the market.
- 0:10
Its trade group opened 14.4 per cent of its businesses in a year, and closed 13.5. Read those together. It is adding firms, but only just. That is not growth. That is churn.
- 0:28
A cleaning business can start with a van, a phone and some insurance. No qualification gates it. So there are always new firms arriving, and always firms quietly going.
- 0:41
Which means a list of cleaning companies is wrong within months. Build one in January and by the summer a real slice of it has stopped trading.
- 0:56
So never buy this list once. And check a firm is still there before you write to it, because emailing a company that closed months ago costs you more than the wasted minute.
- 1:08
Easy to start. Hard to stay in. Work from something that keeps checking.
About this film
Easy to start runs 1:16, read by Callum and appears on Leadistry's Blog page. The full narration is above in 6 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.