Steadier than you think
Construction has a reputation for firms going under. The published figures do not really back it up.
Every figure is cited on screen. Company examples are fictional specimens.
Music: Inspired by Kevin MacLeod (incompetech.com), licensed under CC BY 4.0
Transcript
- 0:00
Construction has a reputation for firms going under. The published figures do not really back it up.
- 0:09
423,000 active businesses. Opening at 10.6 per cent, closing at 8.8. More arrived than left, and the closing rate sits below the national average of 9.8.
- 0:26
Compare that with transport and storage, which closed 16.5 per cent that year. Construction sits nearer the calm end than most people expect.
- 0:38
But it is not one market. Division 41 is building. 42 is civil engineering, fewer firms and much bigger contracts. 43 is the specialist trades, and that is where most of the firms are.
- 0:56
Get that split right before you build a list. And keep the radius tight, because small contractors work locally.
- 1:09
423,000 firms. You need the ones down the road.
About this film
Steadier than you think runs 1:17, read by Callum and appears on Leadistry's Blog page. The full narration is above in 6 sections, so you can read it instead of watching if that is quicker. Every figure shown on screen comes from the Companies House public record or a named published source, and the companies used as examples are fictional specimens rather than real customers.