Terms of Service

1. About these terms

These Terms of Service govern your access to and use of the Leadistry platform, website, products, and services operated by Leadistry Ltd, a company registered in England and Wales, company number 17340225, trading as Leadistry (“Leadistry”, “we”, “us”, or “our”). By creating an account, accessing, or using Leadistry, you agree to these terms. If you do not agree, you must not use the platform.

Data controller: Leadistry Ltd, registered in England and Wales, company number 17340225, registered office 195 Wood Street, London, E17 3NU, United Kingdom. Registered with the Information Commissioner’s Office under registration reference ZC200538.

These terms apply alongside our Privacy Notice, Cookie Notice, and Acceptable Use Policy.

2. Our service

Leadistry provides a UK business intelligence and lead-generation platform that enables you to search, filter, and access business-related information, including company-level data and selected contact details sourced from public records, public websites, and other publicly available sources. Records include company name, registered address, director name, and where available a verified business website and business email address.

The platform also includes automation and outreach features, including agents that check the public record for you each morning, the Feed of leads and drafted emails they produce, follow-up steps, and email outreach from your own mailbox, and an AI assistant that can draft your setup, your pitch, and outreach emails for your review (see section 9).

Phone numbers: once you have bought leads, each lead you hold shows the number the company publishes on its own website as its business contact, where it has one. We check each number against the Telephone Preference Service and the Corporate Telephone Preference Service before we show it, and you must check it again before a sales call when the day shown beside it is more than 28 days ago (see section 9A).

Leadistry is intended for business and commercial use only.

3. Eligibility

You must be at least 18 years old and using the platform on behalf of a business or for legitimate business purposes. You are responsible for ensuring that all users on your account are authorised to act on your behalf.

4. Account registration

To use certain features, you must create an account and provide accurate, complete, and up-to-date information. Accounts are for individuals or single organisations and must not be shared or resold. You are responsible for:

• maintaining the confidentiality of your login credentials
• all activity carried out under your account
• promptly notifying us of any unauthorised access or suspected security issue

One account, one free allowance. The free leads given at signup, and the free leads that come with a first pack, are provided once per person or organisation. Creating or operating additional accounts (including under different email addresses or names) to obtain further free allowances, referral credit, or to evade a suspension is a material breach of these terms. We may suspend or close duplicate accounts, remove allowances or leads obtained through them, and decline further free allowances to the person or organisation concerned. Where duplicates are identified, we will normally retain one account of your choosing.

5. Plans, leads, and billing

Leads are bought in packs (Growth, Pro and Scale). A pack is charged once, when you buy it. It is not a subscription and nothing renews. The size and price of each pack are shown before you pay and in your account. New accounts receive 100 free leads at signup, with no payment card required. An account that has not bought anything before gets 400 more leads free with its first pack, once per account. An account that already has a monthly or annual plan keeps it, at the price it holds, until it is cancelled, and each renewal adds that plan's leads. All amounts are in GBP, payable in advance.

How leads are counted and refunded:

• one lead is one delivered lead, comprising the Companies House record, the director’s name where the public record has one, a verified business website, and a verified business email address
• director LinkedIn, company LinkedIn, Facebook and Instagram profiles are included at no extra charge wherever we find them; the phone number a company publishes as its own business contact is included in the price, as described below
• failed lookups and dissolved companies never count toward your leads
• leads that fail delivery are returned to your balance automatically, typically within 60 seconds
• a lead is charged when it is delivered to you, not when you act on it. That is the same whether you found it through a search you ran or an agent you built delivered it to your Feed, and it applies whether or not you go on to email that company. A lead we cannot complete is never delivered and never charged
• leads you have not used never expire. On a monthly or annual plan, each renewal's leads are added to what is already there rather than replacing it
• if a monthly or annual plan ends, every lead on your account stays there and stays usable: your agents go on bringing you companies, and you can email them, until your leads are used up. To add more, buy a pack
• a monthly or annual plan renews automatically until cancelled; you can cancel it at any time from Settings, effective at the end of the current billing period. A pack does not renew, so there is nothing to cancel
• a monthly or annual plan's fee is non-refundable once a billing period has begun, except where required by law
• a pack or a top-up is refundable within 14 days of purchase provided none of its leads have been used. If your first pack is refunded in full, the 400 free leads that came with it are taken back, as far as they are unused. We may decline a refund where we reasonably suspect abuse

Phone numbers. Once you have bought leads, every lead you hold, now and in future, shows the number the company publishes on its own website as its business contact, where it publishes one and the company is a limited company, an LLP or a PLC. It is included in the price. There is no allowance and nothing extra to buy. An account that has bought nothing is not shown phone numbers.

• we show a mobile number only where the company publishes it as its own business contact, and we mark it as a mobile. We never show the direct line of a named person
• we check each number against the Telephone Preference Service and the Corporate Telephone Preference Service before we show it and again at least every 28 days, and we never show a number on either register. You must check it again before a sales call when the day shown beside it is more than 28 days ago
• a number can be taken off by anyone who asks, at leadistry.co.uk/opt-out. We act on it straight away, and at the latest within one month, for every customer

VAT and fees. Prices shown on our website and in your account are the total you pay. LEADISTRY LIMITED is not currently registered for VAT, so no VAT is added at checkout, and we charge no setup, processing or card fees. If we become VAT-registered we will update our published prices and tell you before the change applies to anything you buy.

Payments are processed by Stripe Payments UK Ltd. We do not store your full payment card details.

6. Data and accuracy

Leadistry aims to provide useful and timely business information, but we do not guarantee that any data is complete, accurate, current, deliverable, or fit for a particular purpose.

Data may change, become outdated, be removed from source systems, or be incorrectly matched. You are responsible for independently reviewing and validating data before relying on it or using it for outreach, sales, compliance, or decision-making.

7. Permitted use

You may use Leadistry only for lawful internal business purposes and in accordance with these terms, our Acceptable Use Policy, and applicable law. You may use Leadistry to identify businesses and relevant publicly available business contact information for lawful B2B activity.

8. Restricted use

You must not, and must not permit any third party to:

• use Leadistry for unlawful spam or unlawful direct marketing
• use Leadistry in breach of UK GDPR, PECR, or other applicable privacy or marketing laws
• treat sole traders, individual subscribers, or personal contact data as if they were unrestricted corporate marketing targets
• use Leadistry to harass, profile unfairly, discriminate against, or cause harm to any person, or send any communication that is fraudulent, defamatory, or otherwise unlawful in the recipient's jurisdiction
• resell, republish, sublicense, or redistribute Leadistry data as a standalone dataset without our written permission (internal use within your own organisation is permitted)
• scrape, copy, reverse engineer, or systematically extract large portions of the platform except through features we expressly provide, or use the service to compile a competing data product
• attempt to bypass lead-balance controls, rate limits, the suppression mechanism, access restrictions, or platform security
• use bots or automated scripts against the platform in a way that harms service stability or circumvents intended use
• misrepresent the source of data obtained through Leadistry

9. Customer compliance responsibilities under UK PECR

Important. By using the service, you confirm that you understand and accept the following obligations. You are solely responsible for how you use data obtained through Leadistry. Your use of the data, including any outreach or marketing activity, must comply with UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations 2003 (“PECR”), consumer protection and advertising rules where applicable, and any other applicable laws. In particular, you must assess whether a record relates to a company, sole trader, partnership, or identifiable individual before using it for outreach.

You, not us, are the sender of any marketing communication you send using data obtained through Leadistry. You confirm that:

• You will only send unsolicited marketing email to corporate subscribers under PECR Regulation 22(4): limited companies (including LLPs and PLCs). You will not contact sole traders or English, Welsh, or Northern Irish general partnerships without their prior consent.
• You will not contact any individual whose email address is on a freemail domain (such as gmail, outlook, proton, or a UK ISP webmail domain) without their prior consent, even if that individual is associated with an incorporated company.
• You will identify yourself clearly as the sender, provide a valid postal address or other return route, and provide a functional opt-out mechanism in every marketing email.
• You will honour any opt-out request you receive promptly. You will not transfer opt-outs you receive to third parties.
• You will not represent or imply to recipients that the individuals contacted have consented to marketing through Leadistry. They have not.

AI-assisted drafting. Certain features, including the AI setup assistant and your agents, use artificial intelligence to draft your setup, your pitch, and outreach content on your behalf. All AI output is produced as a draft for your review. By default nothing drafted by the AI is sent without an explicit approving action by you. There are two exceptions, and you create both yourself.

First, switching on autopilot is your standing instruction to send the cards that match your rule in your sending hours, whether or not you log in; you remain the sender of every one of them, and this section applies to them exactly as it does to a card you approve by hand. You can switch autopilot off at any time, which returns to you the cards on your rule that have not been sent. Second, if you connect an external AI assistant and grant it the sending permission, it can approve and send on your behalf under that grant.

In every case you must review AI-drafted content, and you remain solely responsible, as the sender, for any outreach sent from your account, on the same basis as content you write yourself, including compliance with this section 9.

You indemnify Leadistry against all claims, losses, and penalties arising from your breach of this clause or of section 9A, including but not limited to any monetary penalty imposed on Leadistry under PECR or UK GDPR in relation to marketing you sent or marketing calls you made.

9A. Calling a number we show you

This section applies to you from the moment you accept the calling rules in the app, which you do before any phone number is shown to you.

You are the caller. We show you a number; we do not call anyone, and we provide no dialler, recorded message or text message service.

What we do. We show only a number that a limited company, LLP or PLC itself publishes on its own website as its business contact. We show a mobile number only where the company publishes it that way, and we mark it as a mobile. We never show the direct line of a named person. We check each number against our own stop lists, and against the Telephone Preference Service (TPS) and the Corporate Telephone Preference Service (CTPS) before we show it and again at least every 28 days. We never show a number that is on either register, and beside each number we show the day it was last checked.

What you agree. You make the call, so the law on sales calls applies to you, and our check does not change that. A number can join a register at any time. If more than 28 days have passed since the day shown beside a number, you must check it against the TPS and the CTPS again before a sales call. Calling a number registered with either is against the law, and you are responsible for it. By using a number we show you, you also agree that:

• you will use the number only for your own business calls, to market your own business to other businesses
• you will show your own number when you call, say who is calling, and give a business address or free phone number if asked
• if someone asks not to be called, you will stop at once, never call that number again, and keep your own list of those requests (pressing “Do not call” on a lead adds it to that list in your account)
• you will not make calls about claims management or pensions, and you will not use a number for automated calls, recorded messages or text messages
• you will not give, sell or share the numbers with anyone else

You will also follow any rules your own trade's regulator sets for sales calls.

If someone objects. Anyone can ask us to stop showing their number, at leadistry.co.uk/opt-out. We act on it straight away, and at the latest within one month, for every customer. You must not call a number after we have stopped showing it, using the number from any other copy you hold.

10. Suppression and objections

If we suppress, remove, restrict, or withhold certain records or fields for legal, compliance, or data quality reasons, you must not attempt to recreate, infer, re-source, or reintroduce those records through the platform.

Any data subject (company director or other identifiable individual) can request removal through our public no-signup forms at leadistry.co.uk/remove-company (whole-company removal, applied automatically within seconds) and leadistry.co.uk/opt-out (director-level removal, reviewed manually and processed within 24 hours). Company suppression is permanent, propagates across the enrichment cache, master record, and customer search results within seconds, and binds all customers via these terms.

11. Data protection: our role and yours

This section is the written contract UK GDPR Article 28 requires between a controller and a processor. It applies whenever we process personal data on your behalf, and it applies whether or not you have signed anything separate with us.

Which of us is which. We are the controller of the company and business-contact records we build from the public record. You are the controller of the personal data inside your own account that you put there or that arrives because of something you did: the emails you write and send through us, the replies they receive, and the contents of a mailbox you connect. For that data we are your processor. Separately, you are an independent controller of the marketing you choose to send, and the obligations of a sender are yours.

The subject matter is providing the Leadistry service. The duration is for as long as your account is open, plus the retention periods in our Privacy Notice. The nature and purpose is storing, drafting, sending and recording business outreach on your instruction. The types of personal data are business contact details, the contents of messages sent and received, mailbox metadata, and which links in your emails were clicked and when (never whether an email was opened). The categories of data subject are the people you write to, the people who reply to you, and you.

What we undertake. We will: process that data only on your documented instructions, which your use of the product constitutes, unless the law requires otherwise, in which case we will tell you first unless the law forbids that too; require confidentiality of anyone who handles it; keep the security measures described in our Privacy Notice; help you respond to a data subject's request, and help you with your own obligations on security, breach notification and impact assessments, taking into account what we know and what is available to us; delete or return the data at the end of the contract, except where the law requires us to keep it; and make available the information you reasonably need to demonstrate that we are meeting this section, including allowing an audit on reasonable notice and at a reasonable frequency.

Sub-processors. You give us general authorisation to engage the sub-processors listed at leadistry.co.uk/sub-processors. We will update that page and email you at least 30 days before a new one starts processing your data. If you object on reasonable data protection grounds we will work with you to resolve it, and if we cannot, you may cancel without penalty and we will refund any unused portion of a period you have paid for. Each sub-processor is bound by terms no less protective than this section, and we remain liable to you for what they do.

Breaches. We will tell you without undue delay after becoming aware of a personal data breach affecting data we process for you, with enough detail for you to meet your own Article 33 obligations. Our internal procedure is at support@leadistry.co.uk on request.

Transfers. Some sub-processors are outside the UK. Those transfers rely on the UK's International Data Transfer Addendum to the EU Standard Contractual Clauses or an equivalent published mechanism, and the location of each one is on the sub-processors page.

Your side of it. You confirm that you have a lawful basis for the outreach you send, that your instructions to us will not put us in breach of data protection law, and that you will give the people you contact the information your own controller obligations require, including a way to object. Section 9 sets out what that means in practice under PECR.

12. Intellectual property

All intellectual property rights in the Leadistry platform, website, software, branding, layout, and original content belong to Leadistry or its licensors. These terms do not transfer ownership of any intellectual property to you. We grant you a limited, non-exclusive, non-transferable, revocable right to use the platform during your subscription term in accordance with these terms.

13. Third-party sources and links

Leadistry may include or rely on third-party sources, websites, profiles, services, and public datasets. We are not responsible for third-party content, availability, policies, or accuracy. Where public-sector or third-party data is used, your use may also be subject to the relevant source terms or licensing conditions.

14. Service changes and availability

We may modify, suspend, restrict, or discontinue any part of the platform at any time, including features, pricing, contact data fields, quotas, and integrations. We aim to keep the service available 24 hours a day but do not guarantee uninterrupted or error-free availability, and we may carry out maintenance and deploy updates without notice.

15. Suspension and termination

We may suspend or terminate your account immediately if:

• you breach these terms or the Acceptable Use Policy
• you create or operate duplicate accounts to obtain additional free allowances (section 4)
• your use creates legal, regulatory, or security risk
• payment is overdue
• we reasonably believe the platform is being misused

You may close your account at any time from your account settings. Any accrued payment obligations remain payable. On termination, your access ends. Where we terminate for one of the reasons above, any unused leads are forfeited unless local law requires otherwise. Where you close the account yourself, section 5 applies: your balance is retained and is available again if you return.

16. Disclaimers

Leadistry is provided on an “as is” and “as available” basis. To the fullest extent permitted by law, we disclaim all warranties, whether express or implied, including warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, and availability.

17. Limitation of liability

Nothing in these terms excludes our liability for death or personal injury caused by our negligence, fraud, or any liability that cannot be excluded under English law.

Subject to the paragraph above, we shall not be liable for any indirect, incidental, special, consequential, or exemplary loss, or loss of profit, revenue, goodwill, business opportunity, or data, arising out of or in connection with your use of the platform. Our total aggregate liability arising out of or relating to the platform shall not exceed the amount you paid to us in the 12 months preceding the event giving rise to the claim.

18. Privacy and cookies

Your use of the platform is also subject to our Privacy Notice and Cookie Notice.

19. Changes to these terms

We may update these terms from time to time. The latest version will always be posted on our site. Material changes will be notified by email to your account contact address and take effect 14 days after that notice. Continued use of the service after the effective date constitutes acceptance of the updated terms.

20. Governing law

These terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any dispute arising in connection with these terms, unless applicable law requires otherwise.

21. Contact

If you have questions about these terms, contact us through the contact page.