Every lead comes with a dated reason.
Intent data is a guess from browsing. A dated reason is a fact you can check before you send, and the first line of your email is written from it.
- 100 free leads, no card
- Nothing to cancel
A fact, not a guess
A date you can check
Each reason has a date, which you can check on Companies House or the company's own website.
Chosen by you
An agent looks for the reasons you switch on, so every lead is one you wanted.
The first line, written for you
The email opens with that reason, so it could not go to any other company.
Eight dated reasons run today
Each one is checked with Companies House, or with the company's own website, before a lead reaches you.
- Registered in the last 12 months
- First year-end coming
- Accounts due
- Accounts overdue
- Confirmation statement due
- Confirmation statement overdue
- Changed its name
- Website graded poor
Questions
01What counts as a reason?+
A dated fact that changes what a company needs, such as accounts due, a first year-end or a name change.
02How quickly does a new reason appear?+
New companies are read every morning. Deadlines and name changes come from the monthly Companies House file, so they can be a month behind.
03Is this the same as intent data?+
No. Intent data is a guess from browsing. A dated reason is a fact you can check before you send.
04Are these warm leads?+
No. Nobody has asked to hear from you. It is cold email where you know why you are writing.
05Which reasons suit an accountant?+
A first year-end coming is the strongest, because the company has never filed accounts before.
Every lead arrives with its dated reason.