Activities of tourist guides (SIC code 79901)
Activities of tourist guides is UK SIC code 79901. It sits in division 79 (Travel agency, tour operator and other reservation service and related activities) of the SIC 2007 list. On the August 2026 Companies House register, 2,843 active UK companies list 79901 among their SIC codes. 1,074 of them list it first.
2,843active UK companies list SIC 79901 among their codes on the public recordCompanies House · counts as of August 2026
SIC 79901 in numbers
2,843 companies is 0.05 per cent of the 5,190,464 active companies on the UK register. 79901 is the 4th most used of the 4 codes we track in division 79.
Only 1,074 of the 2,843 put it first. The other 1,769, 62 per cent, list it behind another code, so a search on the first code alone would miss most of them. Match any of the four positions and tighten it with a second filter.
ACTIVE COMPANIES BY REGISTERED-OFFICE POST TOWN (WHERE THE PAPERWORK SITS, NOT NECESSARILY THE WORK) · COMPANIES HOUSE PUBLIC RECORD, AUGUST 2026
The five busiest post towns hold 39 per cent of them and London alone 30 per cent. Selling nationally, those towns are most of the market. Selling locally outside them, expect a small pool, so cover a county or a region rather than one town.
A worked example: 79901, registered office in London, incorporated in the last ninety days, from a pool of 2,843. Each lead you get arrives with a working website and a real email, and the director's name when the record has one. If we cannot complete one, you pay nothing.
SIC 79901 companies, as leads
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Division 79: Travel agency, tour operator and other reservation service and related activities
Division 79 splits the travel trade by who carries the risk. Agencies under 79110 sell travel provided by others.
Related SIC codes
How to read SIC 79901
SIC 79901 reads as division 79 (travel agency, tour operator and other reservation service and related activities), group 799, class 7990, then the full five digits, inside section N, administrative and support service activities. A company picks its own codes, up to four, and Companies House does not check them, so 79901 is the company's own description of what it does, and 1,074 list it first where 2,843 list it anywhere.
Who sells into division 79
Suppliers to travel work these codes for bedbank access, booking technology, merchant payment services and specialist insurance. ATOL consultants and trade associations target new tour operators, who face financial protection duties that agencies do not.
About SIC 79901
How many UK companies use SIC code 79901?
2,843 active UK companies list 79901 (Activities of tourist guides) among their registered SIC codes. Each company may register up to four. Of those, 1,074 put it first. The figures come from the August 2026 Companies House register snapshot, and count active companies only.
Do I need an ATOL before registering a travel SIC code?
No, the two are unrelated. Companies House accepts any SIC code without checks, chosen at incorporation or on the confirmation statement (CS01). An ATOL comes from the Civil Aviation Authority. You need one before you sell flight-inclusive holidays in the UK. Many agents avoid holding their own by working under a host or consortium. That is a regulatory decision, not a registration one.
Find UK SIC 79901 companies
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