UK SIC 2007 · 73200
Market research and public opinion polling
Market research and public opinion polling is UK SIC code 73200, part of division 73 (Advertising and market research) in the SIC 2007 classification. As of the July 2026 Companies House register, 6,119 active UK companies list 73200 among their SIC codes, and 2,821 list it as their first code. That makes it the third most used code in its division.
As of the July 2026 Companies House register, 6,119 active UK companies list 73200 among their SIC codes (2,821 as their first code).
Companies House data refreshed daily. Page reviewed July 2026.
Division 73: Advertising and market research
Advertising and market research is dominated by 73110, the advertising agencies code, which UK founders use for everything from full-service creative shops to freelance media buyers and social media specialists. 73120 covers media representation, the selling of advertising space and time on behalf of owners, and 73200 identifies market research and polling firms. The agency code overlaps heavily in practice with marketing consultancies registered under 70229, so lists built on 73110 catch the self-described agency population rather than the whole marketing sector.
Agencies are themselves among the most prospected companies on the register: SaaS vendors sell them project management, reporting and creative tools, freelance platforms and production studios pitch white-label capacity, and recruiters trade in scarce creative and paid media talent. New incorporations usually signal an account director going independent with a client or two. Headcount growth or a rebrand suggests new retainers won, while agencies chasing their own pipeline also buy data, making them customers for prospecting products in their own right.
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Where SIC 73200 clusters in the UK
About SIC 73200
How many UK companies use SIC code 73200?
6,119 active UK companies include 73200 (Market research and public opinion polling) among their up-to-four registered SIC codes, of which 2,821 list it first. Figures are from the July 2026 Companies House register snapshot, counting active companies only.
Should a marketing consultant register 73110 or 70229?
73110 suits businesses creating and placing advertising, while strategy-led marketing advice fits more naturally under 70229 in the consultancy division. Neither choice is checked or approved by Companies House, and plenty of firms straddle the line, so many register both: a company can hold up to 4 SIC codes and adjust them whenever it files a confirmation statement (CS01).
Can I add a market research code alongside my agency code?
Yes. Companies House lets each company declare up to 4 SIC codes, so an agency that also runs research projects can list 73200 next to 73110. You add or swap codes on the next confirmation statement, there is no fee beyond the statement itself and no approval step. Holding both codes also gets you found by buyers searching either category.
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