Market research and public opinion polling (SIC code 73200)
Market research and public opinion polling is UK SIC code 73200. It sits in division 73 (Advertising and market research) of the SIC 2007 list. On the August 2026 Companies House register, 6,048 active UK companies list 73200 among their SIC codes. 2,774 of them list it first. That makes it the third most used code in its division.
6,048active UK companies list SIC 73200 among their codes on the public recordCompanies House · counts as of August 2026
SIC 73200 in numbers
6,048 companies is 0.12 per cent of the 5,190,464 active companies on the UK register. 73200 is the third most used of the 3 codes we track in division 73.
Only 2,774 of the 6,048 put it first. The other 3,274, 54 per cent, list it behind another code, so a search on the first code alone would miss most of them. Match any of the four positions and tighten it with a second filter.
ACTIVE COMPANIES BY REGISTERED-OFFICE POST TOWN (WHERE THE PAPERWORK SITS, NOT NECESSARILY THE WORK) · COMPANIES HOUSE PUBLIC RECORD, AUGUST 2026
The five busiest post towns hold 44 per cent of them and London alone 39 per cent. Selling nationally, those towns are most of the market. Selling locally outside them, expect a small pool, so cover a county or a region rather than one town.
A worked example: 73200, registered office in London, incorporated in the last ninety days, from a pool of 6,048. Each lead you get arrives with a working website and a real email, and the director's name when the record has one. If we cannot complete one, you pay nothing.
SIC 73200 companies, as leads
Live rows from the enriched public record. Email addresses are withheld until you sign up. Phone numbers come with paid plans.
Marketing agencies in one town or city
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One code dominates here: 73110, the advertising agencies code. UK founders use it for everything, from full-service creative shops to freelance media buyers and social media specialists.
Related SIC codes
How to read SIC 73200
SIC 73200 reads as division 73 (advertising and market research), group 732, class 7320, then the full five digits, inside section M, professional, scientific and technical activities. A company picks its own codes, up to four, and Companies House does not check them, so 73200 is the company's own description of what it does, and 2,774 list it first where 6,048 list it anywhere.
Who sells into division 73
Agencies are among the most sold-to companies on the public record. SaaS vendors offer them project management, reporting and creative tools.
About SIC 73200
How many UK companies use SIC code 73200?
6,048 active UK companies list 73200 (Market research and public opinion polling) among their registered SIC codes. Each company may register up to four. Of those, 2,774 put it first. The figures come from the August 2026 Companies House register snapshot, and count active companies only.
Should a marketing consultant register 73110 or 70229?
Code 73110 suits businesses that create and place advertising. Strategy-led marketing advice fits 70229 in the consultancy division. Companies House checks neither choice. Plenty of firms sit on the line and simply register both. A company can hold up to 4 SIC codes and adjust them whenever it files a confirmation statement (CS01).
Find UK SIC 73200 companies
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