UK SIC 2007 · 47910
Retail sale via mail order houses or via the internet
UK e-commerce companies, covers everything from Amazon sellers to direct-to-consumer brands to subscription boxes. Distinct from physical retail SIC codes (47.1–47.7). The single fastest-growing SIC by new incorporations 2020–2026.
As of the July 2026 Companies House register, 196,683 active UK companies list 47910 among their SIC codes (146,737 as their first code).
Companies House data refreshed daily. Page reviewed July 2026.
Division 47: Retail trade, except of motor vehicles and motorcycles
Division 47 covers selling goods to the public, and one code towers over it: 47910, retail via mail order or the internet, the default registration for the UK's enormous ecommerce and marketplace-seller population. Non-store selling continues with 47990, while physical shops register by what they stock: 47110 for convenience and food stores, 47710 for clothing, 47730 for pharmacies, 47760 for florists and pet shops, and dozens of similar specialised-store codes. Market and stall traders have their own strand (47810 to 47890), and 47190 mops up mixed general stores. The pattern of codes tells you instantly how a retailer trades.
Few divisions attract as much prospecting as this one. Marketing and SEO agencies, payment providers, ecommerce platform resellers, fulfilment houses, courier account managers and bookkeepers all hunt for retailers, particularly the steady stream of new 47910 incorporations, each of which needs a storefront, payments and shipping from day one. Filing deadlines create natural openings for accountants pitching cleanup work, growth between accounts hints at rising order volumes, and a shop-based code with no website attached is a ready-made pitch for anyone selling ecommerce builds.
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Where SIC 47910 clusters in the UK
About SIC 47910
How do I tell e-commerce founders from Amazon-only sellers?
You can't from SIC alone, both file 47910. The website check is the cleanest signal: a real DTC brand has a Shopify / WooCommerce / similar site; an Amazon-only seller often has no public site at all.
Why are so many recent incorporations SIC 47910?
Lockdown e-commerce boom + ongoing low barriers to entry. About 1 in 6 new UK ltd incorporations from 2021–2026 has been under 47910.
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