Scenario
How to send UK leads to your CRM
A lead that lives in a spreadsheet is a lead that dies in a spreadsheet. Leadistry delivers every company record over webhook, Zapier or Slack on every plan, mapped to your CRM's fields, deduplicated at source, and (on Growth and above) with replies flowing back in automatically. Set it up once and stop copy-pasting forever.
The recipe, step by step
- 1
Pick your delivery channel
Every plan, including the free trial, can deliver leads over a plain webhook, a Zapier trigger or a Slack channel. Webhook if you want raw JSON into your own middleware, Zapier if your CRM lives in its app directory, Slack if the team triages leads together.
- 2
Map the lead fields once
A Leadistry lead carries verified website, business email, director name, company and director LinkedIn, plus the full registry record: name, number, SIC, registered address, incorporation date, officers and status. Map each field to its CRM equivalent in your Zap or webhook consumer once, and every future lead lands pre-filled.
- 3
Let dedup keep the pipeline clean
Duplicate records are what make sales teams distrust a CRM. Leadistry dedupes at source: recurring searches only ever deliver companies your account has never seen, so the same business cannot arrive twice. Use the company number as your CRM's unique key and duplicates stop being possible.
- 4
Put delivery on a schedule
Turn the search into a daily, weekly or monthly recurring job and the CRM fills itself: fresh, never-seen companies matching your filters arrive on the same cadence your team works. Failed enrichments auto-refund in under 60 seconds, so empty records never cost you a lead.
- 5
Round-trip replies with Flows
On Growth and above, Flows closes the loop: a visual canvas chains recurring search, enrichment, email verification, dedupe and sending, then branches on reply and fires a webhook or Zapier step back into your CRM. A prospect who replies gets a stage change and an owner without anyone retyping anything.
Why this works
Lead generation fails operationally more often than it fails commercially: lists sit in spreadsheets, duplicates poison reporting, replies live in someone's inbox instead of the pipeline. Delivering leads straight into the CRM, deduplicated at source and keyed on the company number, removes every manual step where data usually dies. When the reply itself round-trips back automatically, the CRM finally shows what is actually happening rather than what someone remembered to log.
Frequently asked questions
Which CRMs does Leadistry integrate with?
Any CRM that accepts a webhook or has a Zapier app, which in practice covers the mainstream market. Leadistry sends a standard JSON payload per lead, so field mapping happens once in your Zap or endpoint. Slack delivery is also included on every plan for teams that triage before anything touches the CRM.
Do integrations cost extra or need a higher plan?
No. Webhook, Zapier and Slack delivery, along with CSV export, are included on every plan from the free trial upward. The one CRM-related feature that is plan-gated is the reply round-trip: pushing replies back into your CRM automatically uses Flows, which is included from the Growth plan at £25 per month.
How does dedupe work if I already have companies in my CRM?
Leadistry's dedup is per account and forward-looking: recurring runs never redeliver a company you have already received from Leadistry. For companies that entered your CRM from other sources, match on the Companies House number included with every lead. It is the one identifier that never changes, unlike trading names, domains and addresses.
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