What happens when one of my emails bounces?

If your first email to a company bounces, the lead goes back on your balance automatically, once. You do not need to ask. Its follow-ups stop as well. When the bounce says the mailbox does not exist, we hold that address back from every customer's new leads and read the company's website again for a different one.

Where you see it

On Leads, the company shows Bounced with Lead credited back under it. The Desk shows how many bounced this week and how many leads were credited back. On Plan, your leads history lists it as Lead credited back: the email bounced.

When a lead is not given back

The lead comes back only for a first email, and only once:

• A follow-up that bounces: the first email reached them
• A lead that never used one of your leads
• A lead already given back once

Why emails rarely bounce

Every email address is tested before a company reaches your Feed, and a company whose website or email we cannot check never reaches you.