Playbooks · 4 min read

ICP segments that refresh themselves

A bought list starts dying the day it arrives. A segment built as rules on the public record refreshes itself all day. It simply never goes stale.

01
Define rules, not rows
Kinds of business, one area, the reasons that matter. The agent is the rule. Companies flow through it every morning. Nobody downloads a spreadsheet that is stale by Friday.
02
Suppression is part of the segment
Opt-outs and companies you have already emailed are held back automatically, and you are never sent the same company twice. No campaign emails them by accident.
03
Measure arrivals, not volume
The number that matters is new matching companies per week. That is a growth rate your campaigns inherit for free.

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Describe your tightest customer type to the assistant as an agent. Watch a week of arrivals before sending anything.

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How to build a search that keeps working

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Every figure is shown on screen. The company examples are made up.

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Playbooks · 5 min readCoverage maths: what one agent replacesMost teams do not have a conversion problem. They have a coverage problem: whole postcodes full of matching companies that nobody has ever emailed once.Public record signals · 4 min readShowing the board where every lead came fromWhen pipeline is questioned, "the data team bought a list" is a bad answer. "Every record traces to a Companies House filing" ends the conversation.Playbooks · 4 min readDedupe rules that stop the same company twiceNothing burns a client relationship faster than delivering the same company twice. Dedupe must be a rule in the tool, not a Friday afternoon check.

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100 free leads, no card. Each lead shows its email, the director's name and its website. Addresses, phone numbers and social pages show once you buy.

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Leadistry finds UK business leads directly from the Companies House public record. You describe who you sell to in a short conversation, in your own words, and the AI sets up what to watch for: there are no filters or search syntax to learn. Every lead arrives complete, with the registered company record, the director's name when it is on the public record, a working website and a business email on a domain confirmed to accept mail. One lead is one lead: anything else we find, such as a LinkedIn profile or their socials, comes with it at no extra cost. If we cannot complete a lead, you never see it and you are not charged for it, and if a first email bounces, the lead is credited back.

Agents keep watching the public record for you. We add each new company as Companies House publishes it, and a company's name, status, registered office and filing dates are kept current the same way. Every lead comes with a dated reason to get in touch, such as accounts coming due. A company registered this month rarely has a website or a working email yet, so we hold it back until it can actually be reached.

Each lead is written individually, inside your own template with your logo, pictures, video and links: the opening line is about that company and the specific reason it turned up, so no two emails are the same, and your own words carry the offer. Everything waits for you to approve it, unless you switch Autopilot on, in which case your agents' cards go out on their own in your sending hours. Sending starts at five a day from your own mailbox and warms up slowly, and a reply lands in your own inbox, stops the follow-ups and shows on your Desk.

Company data comes from Companies House under the Open Government Licence. Websites and emails are found on each company's own site and checked against the filing, field by field, so every claim traces to a source. Nothing is bought from brokers, and no email address is guessed from a pattern. Leadistry covers UK companies only. Leads are bought once: 500 for £39, 1,500 for £79 or 4,000 for £149, or any number from 300. 100 free leads the moment you sign up, with no card: 50 now and 50 more as their reasons appear. Each shows the company, its email, the director's name, its website and why to get in touch now. Buy your first plan and 400 more leads come free, worth £31. Addresses, phone numbers and social pages show once you buy. Any company or person can ask to be removed at any time.

ICP segments that refresh themselves

Define rules, not rows

Suppression is part of the segment

Measure arrivals, not volume

How to build a search that keeps working

See it with your own postcodes