Meet a company when it is three weeks old

A three-week-old company has no accountant and no bookkeeping habit. Its first deadline is already ticking. Here is the intro that lands at that moment.

1. 01

   Why week three

   Early is paperwork and a bank account. By week three the founder is invoicing. The receipts pile has started. That is when they first think: shall I just hand this to someone?

2. 02

   What the email says

   One line that shows you read the record: what they do and where they are. One line on the first deadline they now have. One line offering to take the books off their plate. No attachments. No brochure.

3. 03

   The search that feeds it

   Set an agent on companies registered in the last 12 months in your town. Each one reaches you once it has a website and an email, usually a few months in, and many are still doing their own books. New matches arrive each morning. Approve the emails with your coffee. The rest of the day is client work.