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Public record signals · 4 min read

Open trade accounts with new shops

The best trade account opens before the shop has a delivery routine. This year's new shops are next year's standing orders. Write while they are still choosing.

  1. 01

    The empty-shelf moment

    Between forming and opening day, every shelf is unassigned. Your range email arriving that week gets read like research, not sales.

  2. 02

    The buyer is the owner

    New shops have no purchasing department. The person on the filing is the person who says yes to a trade account.

  3. 03

    Account first, upsell forever

    The first order is small. The account relationship, opened early, is what compounds: reorders, range extensions, seasonal lists.

Try it this morning

Set an agent on new retailers from the last 12 months in your delivery area. Send the range list to ten.

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