Try the whole UK outreach loop before you pay: 100 free leads, no card

Most lead tools let you look at a sample, and then ask for a card. A Leadistry trial is 100 leads and no card. You describe your business, see which companies match, and read each one with the reason it is worth writing to now. This post walks that in the order it happens, and is straight about what the trial leaves out.

What the free 100 shows

Each of the 100 is a company you can judge on sight, not a row in a spreadsheet:

• The company, from the Companies House record: name, status and when it was registered.
• Its trade and its town, so you can see at once whether it is the kind of customer you want.
• The dated reason it is worth getting in touch now, taken from the public record.

Emails, phone numbers and social pages show once you buy. So do the website, the director and the street address. Sending from your own mailbox starts then too. Better to read that here than to discover it at the end.

Step one: describe your business in your own words

You do not pick codes or build a query. You say what you sell and who buys it, in the words you would use to a person: "office supplies and toner, mostly to law firms, schools and clinics". The AI reads your website and the whole description, not one keyword out of it, asks two or three questions, and works out which categories on the public record that actually means.

That distinction matters more than it sounds. A keyword matcher reading "care homes and clinics" can latch onto the letters "car" and hand you car dealerships. Reading the sentence in the context of an office supplies business, it cannot. The full explanation of how an audience is checked is worth five minutes before you start.

Step two: confirm the categories before a lead is spent

Before anything is spent, you are shown the categories (SIC codes) that will be used, the area, and real sample companies that match. Any of it can be changed before you go on.

Anything the AI is not confident about is not quietly included. It stays out until you decide otherwise. A guess that reaches your list has already cost you a lead.

Step three: read what came back

Your leads arrive on the Leads screen as they are found. If most of the 100 are companies you recognise as customers, the match is right. If they are not, that is a fault worth telling us about, not a rounding error to accept.

Step four: buy, and the rest shows

When the match looks right, buy any leads or a plan. The email, phone number, social pages, website, director and street address of your leads then show, and you can connect your own Google or Microsoft mailbox. The first email for each company is written from its dated reason and waits on the Feed until you approve it. Our deliverability guide covers the SPF, DKIM and DMARC side of sending well.

Growth is £39 a month for 500 leads, Pro is £79 for 1,500 and Scale is £149 for 4,000, with twelve months costing the same as ten if you pay annually. The pricing page has the full comparison, and how Leadistry pricing works explains why we count it that way.

Step five: replies land with you

Once you send, the reply comes back to your mailbox like any other email. Leadistry notices it, stops everything to that company, and puts it on the Desk, where opening it drafts an answer that only goes if you send it.

What happens if you do not buy

You pay nothing. Your 100 leads stay in the app, your agent stays set up, and the free leads do not run out on a date.

Is this compliant cold email?

Yes, done the way the product does it. UK B2B outreach to limited companies runs on legitimate interest with a documented assessment behind it, PECR is followed, we are registered with the ICO under ZC200538, and a removal request is honoured within 24 hours. Our data comes from Companies House, each company's own website and ordinary web searches, and is never bought from brokers. The UK GDPR guide for B2B data sets out what that means for you as the sender.

Try it this week

Start free, describe your business in a sentence, and judge the match by the companies that come back rather than by what a landing page says about it.