One credit, one lead: how Leadistry pricing works

Leadistry pricing is one sentence: 1 credit = 1 lead, and every lead has a verified website and a verified email. Here is what that includes, what add-ons cost, and why we price it this way.
Leadistry pricing is one sentence. 1 credit = 1 lead, and every lead comes with a verified website and a verified email. No data-point maths. No per-field meters. If we cannot verify a company, you do not get it and you do not pay for it. This post spells out exactly what a credit buys, what the add-ons cost, and why we price it this way.
What one credit buys
Every delivered lead carries the same four things as standard:
- The Companies House record. The company's name, number, status, age, SIC codes and officers, from the public record.
- The director's name. So you write to a person, not "Dear Sir or Madam".
- A verified website. Matched to that specific company, not a namesake, and fetched live.
- A verified business email. Extracted from the company's own site and checked before delivery.
That is the definition of a lead here. Not a row. Not a guess. A company you can actually write to today.
Tell us who you sell to. We find them, with a real email. 25 free leads, no card.
Add-ons: one credit each
Some work needs more than the standard four. Four extras are available, each for one more credit, up to five credits per lead in total:
- Director LinkedIn
- Company LinkedIn
You choose add-ons when you search, so the spend is always yours to control. And one thing is never for sale at any price: phone numbers. UK PECR forbids unsolicited marketing calls, so we do not sell a route to breaking the rules.
What the plans cost
Credits come in monthly plans:
- Growth: £29 a month, 900 leads. That is about 3.2p a lead, verified website and email included, and your Pipelines send without a cap.
- Pro: £69 a month, 2,400 leads. About 2.9p a lead.
- Scale: £139 a month, 6,000 leads. About 2.3p a lead.
- Annual on any of the three. Twelve months costs the same as ten.
The free trial is 25 leads, no card, and every one carries the same verified website and email as a paid lead. The trial sends as well: your first 25 emails, follow-ups included, go from your own connected mailbox before you have paid anything, so you can run the whole loop and read the replies first. Counting how many companies match a search is always free, so you know the size of the pool before you spend anything. Need more in a big month? Top-ups are available on every paid plan, from 3p to 4p a lead depending on your plan.
Why we price it this way
We watched people burn credits in other tools and arrive at us annoyed. The tricks are always the same. Credits that buy "data points", so one usable contact quietly costs several credits. Guessed emails that bounce but still get charged. Reveal meters that expire before you use them. We wanted a price a busy owner can hold in their head:
- One credit is one company you can contact. Always.
- Failures are free. A company that fails verification never ships and never charges.
- You never pay twice. Every delivery is recorded against your account, and you never receive the same company again, from any search, ever.
The honest comparison
At about 3.2p a lead on Growth, a morning's credits cost less than the coffee you drink while reading the replies. But the fair comparison is not price per row. It is price per company you could actually email. A cheaper list full of guessed addresses costs you bounces. Bounces cost you your sender reputation. And that is the one thing money cannot quickly buy back.
Start with the free 25
Start free with 25 leads and no card. Run a real search on your real patch, look at what a lead contains, and do the maths on your own numbers. If it does not add up, you have spent nothing. The trial also sends: send 25 cold emails free walks the whole loop, from describing your business to reading the replies.